THINK! Christmas drink drive campaign launched
Drivers to be offered free soft drinks in more than 8,000 participating venues across Britain
A THINK! christmas drink drive campaign has been launched.
THINK! has teamed up with Coca-Cola’s Designated Driver campaign to offer drivers free soft drinks in more than 8,000 participating venues across Britain as part of the Driver Friendly campaign.
Designated drivers should ask at the bar about how to take advantage of the buy one soft drink, get one free offer at participating pubs.
There will also be radio advertising, posters in pub washrooms and online search activity.
The THINK! drink drive radio advertising campaign will run until 1st January 2011 and posters will appear in pub washrooms from 6th December to 2nd January.
Road Safety Mike Penning said: "Drivers should be in no doubt that if they get behind the wheel after drinking this Christmas, they risk losing their licence as well as facing a fine and even a prison sentence."
Further information:
Department for Transport
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