Road safety campaign highlights dangers of using a mobile and fatigue
THINK!, Stobart Group and Tesco join together to warn drivers
The government's THINK! campaign, Stobart Group and Tesco are working together to take safety messages to the roads.
Stobart Group and Tesco have provided space on the backs of 200 trucks to carry one of two adverts. One is on the dangers of fatigue, prompting drivers to turn off the road if they are feeling tired and the other reminding drivers that using a mobile phone at the wheel could cost them 3 points on their licence and up to £1,000 in court fines.
Road Safety Minister, Mike Penning said: "The THINK! truck backs campaign is a fantastic example of the public and private sector working together to get across important road safety messages to drivers while they are on the road."
"By working together Eddie Stobart, Tesco and THINK! have developed a campaign which combines advertising creativity with value for money for the taxpayer."
Further information:
Department for Transport
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