https://www.transportbusiness.net/taxonomy/term/953/all en https://www.transportbusiness.net/features/increasing-marketing-spend-slowdown <div class="field field-name-title feature2"><h2><a href="/features/increasing-marketing-spend-slowdown"><span>Increasing marketing spend in a slowdown?</span></a></h2></div><div class="field field-name-field-feature-category middlered"><a href="/features/marketing" typeof="skos:Concept" property="rdfs:label skos:prefLabel" datatype=""><span>Marketing</span></a></div><div class="field field-name-body bottomp2"><p>In past economic slowdowns, marketing budgets have been the first in line to be reduced, as finance directors see advertising spend as discretionary. This knee jerk reaction isn't always well informed.</p> </div> Tue, 10 Feb 2009 18:45:36 +0000 Transport Business 12544 at https://www.transportbusiness.net