Country roads 'deadliest' in Britain
Figures released by the Department for Transport (DfT) reveal that a total of 1,040 people were killed, equalling three people per day, on country roads last year.
A further 9,051 people were seriously injured. Of the 348 fatalities recorded during the 12-month period occurred on a bend.
Following the statistics, Road safety project THINK! has launched a new country roads campaign in a bid to encourage drivers to anticipate hazards and brake before they reach a bend, not on it.
Almost a quarter (23 per cent) of motorists in England and Wales admit to braking too late on bends, according to separate research, while two-fifths (41 per cent) claim to have swerved to avoid something in the road.
Road safety minister, Andrew Jones, hopes the campaign can persuade drivers to watch their speed and take care when approaching a bend.
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